I think I can sort this one out for you. The original release was the bottom one in your first pic - the one that just says GTa2. Sales of the sequel were disappointing apparently, at least compared to the original and the London add-on. Take2 obviously assumed that this was down the rather vague packaging, so stickers were issued that were stuck onto the cover saying "The sequel to Grand Theft Auto" or something along those lines.
I can only guess that this didn't have the desired effect, so the second cover was issued which was basically identical to the original game's cover. So I guess it was purely a branding exercise.
Due to the recent success of the GTA brand, people tend to forget that the sequel was something of a failure (sales-wize at least). Thank God for GTA3 then!
I think I can sort this one out for you. The original release was the bottom one in your first pic - the one that just says GTa2. Sales of the sequel were disappointing apparently, at least compared to the original and the London add-on. Take2 obviously assumed that this was down the rather vague packaging, so stickers were issued that were stuck onto the cover saying "The sequel to Grand Theft Auto" or something along those lines.
I can only guess that this didn't have the desired effect, so the second cover was issued which was basically identical to the original game's cover. So I guess it was purely a branding exercise.
Due to the recent success of the GTA brand, people tend to forget that the sequel was something of a failure (sales-wize at least). Thank God for GTA3 then!
This is exactly right, I worked for Take 2 in 1999 as a production co-ordinator and the problem was customers were looking to buy Grand Theft Autoo 2 and not some game called GTA2. Sticker and cover change resulted in an upturn in sales.
On a seperate note, what has happened to take 2 now?
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Still about. They've grown a fair bit over the last few years. They currently own the Rockstar, 2K Games, Joytech and GOD brands and still occasionally publish stuff under the Take Two brand. They're listed on Nasdaq in the US.
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