Some cracking comments at te bottom of the article.
'Like sheep the religious follow - so much so that they copy someone elses ad campaign!'
'From the ASA website:
Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation
Well, this ought to be good!' Note no use of 'probably', I'll be filing a compaint as this clearly cannot be upheld. ;-)
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