Story mode is a collection of self-contained levels create by Nintendo designers using the tools available in the game. You have to collect coins to pay for rebuilding Peach's castle and complete levels to continue construction. Completely building Peach's castle takes around 5 hours, and that covers around 50-60 of the available levels. Clearing certain levels unlocks tools to be used in the "Maker" portion of the game or outfits for your Mii (apparently they still exist).
I've found story mode pleasant, the levels might be short but some throw in some good twists you won't find in main Mario games, keeping interest high. It's the classic effect of "one more before I quit". It's also a good showcase for what you can do in the editor. Clearing all levels should take 10 hours or less.
I don't think there's coop.
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