It's an awful situation, and one that would be much worse were it not for forums such as this one, but I'm not sure it's as rampant as is beginning to be suggested here. Well, if it were, discrepancies between public opinion and review score such as those we've witnessed with Driv3r would be much more common, don't you think? It wouldn't have caused the ****storm it has. And people would stop reading magazines. Rather, it seems to be something a publisher reserves for special occasions.
Five years full time in games journalism, two of those as editor, I was only ever offered bungs by two companies, although admittedly more than once. I think the problem falls right to the PR department, whose activities the larger company may be unaware of, and how much the good score/cover/page count is worth to those reps in career kickbacks, whether it's simple bonuses or mere corporate kudos that's likely to help them out when it comes to promotion time.
They are under greater and greater pressure to secure positive coverage, and it shows. Often a games publisher is entirely unwilling to admit their product is anything less than triple-A, shifting the blame entirely to their PR dept when scores are lower than hoped and coverage is less than expected. The sale of these games pay everyone's wages. That's a lot of corporate pressure on the back of the PR rep. Sometimes they decide to cheat to win.
Five years full time in games journalism, two of those as editor, I was only ever offered bungs by two companies, although admittedly more than once. I think the problem falls right to the PR department, whose activities the larger company may be unaware of, and how much the good score/cover/page count is worth to those reps in career kickbacks, whether it's simple bonuses or mere corporate kudos that's likely to help them out when it comes to promotion time.
They are under greater and greater pressure to secure positive coverage, and it shows. Often a games publisher is entirely unwilling to admit their product is anything less than triple-A, shifting the blame entirely to their PR dept when scores are lower than hoped and coverage is less than expected. The sale of these games pay everyone's wages. That's a lot of corporate pressure on the back of the PR rep. Sometimes they decide to cheat to win.
Comment