Dear boys and girls,
I'm currently writing a report on Consumer Behaviour for Marketing for one of my university modules, and the topic is examining buyer behaviour towards videogame consoles (particularly the Nintendo Gamecube). I need to conduct some primary research for this project in the form of the following questionnaire however. So..... I need you guys to complete it!
To make this fun, I'll be awarding a prize each to two random posters (names will be drawn from a hat); first name drawn gets ?10 cash, the second will get the PAL ps2 version of Max Payne. Yeah, I know its not much, but hey... it's free. Anyhow, you'd all be doing me a huge favour.
Everyone who completes the questionnaire will have their name added to the draw, but if you don't want to be included for any reason, just state so at the end of your post.
Tuesday the 7th is probably going to be the last day that I'll be accepting answers, so get in there early!
Any questions, feel free to ask...
Here we go...
Part 1
1) Rank the following (on a scale of 1 to 10, where 1 means not important at all, 10 means extremely important) when considering the purchase of a videogame console:
- Exclusive games available (or will be available)
- Graphical power of the console
- Brand name
- Design/Aesthetics
- DVD playability
- Online Play
- HDTV compatibility
- Third party support
- Price
2) Rank how you think the 3 consoles perform in each area (on a scale of 0 to 10, where zero means that a console does NOT support a feature and 10 means excellent):
Exclusive Games
Graphical power
Brand name
Design/Aesthetics
DVD playability
Online Play
HDTV compatibility
Third party support
Price
Note: a console may play DVD?s but you can still rate it below 10, if you feel that there could be an improvement (e.g. removal of region locking). In terms of HDTV, if the console doesn?t support all resolutions, that could also dock points. It is entirely up to you. Finally, if you rank Brand Name high, that means you are more likely to purchase that console based (but not solely) on its reputation (or the reputation of its maker).
Part 2
Please answer the following questions. Two or three sentences for each question will suffice, but if you want to write more, feel free (especially question 6).
3) How would you describe the quality of Nintendo?s games for the GameCube?
4) Comment on the range and variety of games that you may find on the GameCube (this includes second and third-party games).
5) What do you think of the design of the console (including ergonomics of the controller)? You may comment on colour choice as well (including any colours you would have liked to see).
6) What does gaming mean to you? (Feel free to write a longer answer here).
7) How do you feel about playing games on the GameCube (how does the product make you feel about yourself)?
8] How important are other people?s opinions of you playing games on the GameCube? What kind of image (if any) do you hope to convey?
9) What are the benefits to you of playing on the GameCube?
Part 3
These next 3 questions relate to ANY console, not just Nintendo?s.
10) What triggers the need inside you for a new console?
11) Who or what usually convinces you to purchase a new console?
12) How involved are you in videogames in proportion to other hobbies/activities AND in terms of the number of hours spent weekly playing games?
Part 4
Finally: if you have been disappointed with the GameCube for any reason, what changes would you like to see implemented (regardless of whether this has already been announced or not) in the Revolution to help satisfy you as a consumer (e.g. online play)?
That's it... thanks a lot to everyone who's participated!!!!
Tim
I'm currently writing a report on Consumer Behaviour for Marketing for one of my university modules, and the topic is examining buyer behaviour towards videogame consoles (particularly the Nintendo Gamecube). I need to conduct some primary research for this project in the form of the following questionnaire however. So..... I need you guys to complete it!
To make this fun, I'll be awarding a prize each to two random posters (names will be drawn from a hat); first name drawn gets ?10 cash, the second will get the PAL ps2 version of Max Payne. Yeah, I know its not much, but hey... it's free. Anyhow, you'd all be doing me a huge favour.
![Smile](https://bordersdown.net/core/images/smilies/001_smile.gif)
Everyone who completes the questionnaire will have their name added to the draw, but if you don't want to be included for any reason, just state so at the end of your post.
Tuesday the 7th is probably going to be the last day that I'll be accepting answers, so get in there early!
Any questions, feel free to ask...
Here we go...
Part 1
1) Rank the following (on a scale of 1 to 10, where 1 means not important at all, 10 means extremely important) when considering the purchase of a videogame console:
- Exclusive games available (or will be available)
- Graphical power of the console
- Brand name
- Design/Aesthetics
- DVD playability
- Online Play
- HDTV compatibility
- Third party support
- Price
2) Rank how you think the 3 consoles perform in each area (on a scale of 0 to 10, where zero means that a console does NOT support a feature and 10 means excellent):
GameCube PS2 XBOX
Exclusive Games
Graphical power
Brand name
Design/Aesthetics
DVD playability
Online Play
HDTV compatibility
Third party support
Price
Note: a console may play DVD?s but you can still rate it below 10, if you feel that there could be an improvement (e.g. removal of region locking). In terms of HDTV, if the console doesn?t support all resolutions, that could also dock points. It is entirely up to you. Finally, if you rank Brand Name high, that means you are more likely to purchase that console based (but not solely) on its reputation (or the reputation of its maker).
Part 2
Please answer the following questions. Two or three sentences for each question will suffice, but if you want to write more, feel free (especially question 6).
3) How would you describe the quality of Nintendo?s games for the GameCube?
4) Comment on the range and variety of games that you may find on the GameCube (this includes second and third-party games).
5) What do you think of the design of the console (including ergonomics of the controller)? You may comment on colour choice as well (including any colours you would have liked to see).
6) What does gaming mean to you? (Feel free to write a longer answer here).
7) How do you feel about playing games on the GameCube (how does the product make you feel about yourself)?
8] How important are other people?s opinions of you playing games on the GameCube? What kind of image (if any) do you hope to convey?
9) What are the benefits to you of playing on the GameCube?
Part 3
These next 3 questions relate to ANY console, not just Nintendo?s.
10) What triggers the need inside you for a new console?
11) Who or what usually convinces you to purchase a new console?
12) How involved are you in videogames in proportion to other hobbies/activities AND in terms of the number of hours spent weekly playing games?
Part 4
Finally: if you have been disappointed with the GameCube for any reason, what changes would you like to see implemented (regardless of whether this has already been announced or not) in the Revolution to help satisfy you as a consumer (e.g. online play)?
That's it... thanks a lot to everyone who's participated!!!!
![Smile](https://bordersdown.net/core/images/smilies/001_smile.gif)
Tim
Comment