I'm guessing they're using the space above CEX which used to be Virgin's old site before they moved to the Pavilions.
Hexus have an interview with IGUK founder, Dominic Mulroy and professional gamer Sujoy Roy plus a load of pics of their Harrow centre and a concept image of the Birmingham project here.
Please tell me they've saved space for a couple of Candy Cabs. Imagine having Street Fighter tutorial workshops or something similar!
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