Now that the PS3 is no longer the cheapest bluray player, perhaps Sony will have to cut the price of the PS3 accordingly to keep sales up.
"Sony said growing demand for the next generation Blue-ray technology and falling production costs had made the price cut [for their standalone player] possible"
So presumably the same cost savings could be passed to the consumer to bolster demand for their games console. Perhaps not straight away, but maybe at the end of the summer? Or is the run up to Christmas more likely?
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