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Premier League signs up EA Sports as technology partner

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    #1

    Premier League signs up EA Sports as technology partner

    Premier League signs up EA Sports as technology partner
    http://www.bbc.co.uk/news/business-10724504
    US gaming giant EA Sports becomes the Premier League's first sports technology partner.


    Its on-screen branding will be shown during all live Premier League football broadcasts, including coverage on Sky, ESPN and all overseas broadcasts.

    The EA branding will be linked to match statistics when they appear on screen.

    EA will also sponsor the Premier League's player performance index, replacing Actim as the league's player rating system.

    In addition the US gaming giant will publish a Team of the Week on the Premier League's website.
    Wow, nice coup for EA. Not sure where it relates to the FIFA games at the moment, perhaps not at all.
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    #2
    They're recording these stats anyway so they're probably using this to get in some value added advertsising

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