Hopefully any court worth it's salt will recognise it as a generic term and throw Apple's case out the door. It's things like this that will cost Apple their current market place in the end
To be fair, the term "app" was proliferated by Apple, and as others have borrowed the word it's become totally synonymous with almost anything that's downloadable on a device, wrongly or otherwise.
I hate the word, but I'm probably with Apple on this.
There is precedent for companies losing the right to trademark something because the term has become generic for all products of that type.
Hoover, for example.
Adobe are still trying to prevent 'PhotoShop' becoming the standard term for photographic manipulation, as they could lose the trademark.
In this instance Apple are trying to argue that the term 'App Store' is synonomous only with iTunes, and that people going to an 'App Store' on Amazon might believe they were on an Apple sanctioned site.
I can see them losing it, to be honest. The term is just too generic.
To be fair, the term "app" was proliferated by Apple, and as others have borrowed the word it's become totally synonymous with almost anything that's downloadable on a device, wrongly or otherwise.
I hate the word, but I'm probably with Apple on this.
Lets hope the court have some common sense and throw such a ridiculous suit out.
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