I feel like rather than 4K, Ray Tracing is going to be the new HDR, a nice feature but the market broadly won't care enough for it to galvanise big demand. After a few high profile instances it'll die down and eventually become the norm but whilst people aren't paying attention as they'll be distracted by The Next Big ThingTM long before then. Even in the vids, it's impressive but if I was playing a 1080 fuelled 4K game at 60fps with nicely done prebaked lighting I doubt I'd be even thinking of missing Ray Tracing. When I watch some of those videos with lots of reflective elements I'm paying less attention to the effect and more to the pixellation in the reflection

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