Originally posted by Mgear
View Post
In our present society, with online services being such a big part of people's lives, data is like the new crude oil. It's difficult to get but extremely valuable if you know what to do with it, and services like EA, Google, Amazon, Apple, they keep their cards very close to their chest.
If EA had to share that sort of data en masse, other publishers could copy their approach, and EA only has that data because they invested in creating the services to harvest it.
Regardless of what your opinions on the ethics of all this is, it's a pretty simple business. If you're selling something at a weekly market - say you have an ice cream van at a car boot sale - and you discover that painting your van blue gets more people to come over to it, and to buy ice cream, vs your opponents who have red vans, you don't typically make public that the blue paint is why you're making so much money.
EA just previously had no reason to make the data public.
Comment