The filtering out of info from MS through people like Digital Foundry has been an unusual approach. It’s certainly felt authentic - marketing bull**** has been trimmed down and it shows a lot of confidence in the product.
I can’t help but feel it’s not the most exciting way of doing things though. Sometimes a bit of marketing bull**** can make it all a bit more jolly. It feels like they’re giving us specs on a new washing machine or something at times. It’s all very quantitative. There’s no sexiness.
The Emotion Engine, was, obviously, bull****. But it sounded cool and it was pretty memorable. It will be interesting to see how Sony approach their unveiling, although it’s notable that they’ve been filtering out gobbets in a similar fashion - it’s the style du jour in an age when one big ‘ta da!’ receiving online mockery can be deadly.
I can imagine they feel much safer dripfeeding information and adjusting the message based on feedback as they go.
I can’t help but feel it’s not the most exciting way of doing things though. Sometimes a bit of marketing bull**** can make it all a bit more jolly. It feels like they’re giving us specs on a new washing machine or something at times. It’s all very quantitative. There’s no sexiness.
The Emotion Engine, was, obviously, bull****. But it sounded cool and it was pretty memorable. It will be interesting to see how Sony approach their unveiling, although it’s notable that they’ve been filtering out gobbets in a similar fashion - it’s the style du jour in an age when one big ‘ta da!’ receiving online mockery can be deadly.
I can imagine they feel much safer dripfeeding information and adjusting the message based on feedback as they go.
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