Stumbled over Volvic's campaign for Onimusha 3:
http://www.lik-sang.com/news.php?artc=3343
Using videogame brands in merchandising via daily use items appears to have always been more prominent in Asia than in Europe or the USA. For that reason I always feel a strong desire to get my hands on stuff like the above.
Should this marketing segment grow bigger in the western hemisphere too, would we tire of game characters being used everywhere, on everything from pens to socks or household devices? Collectors, of course, would probably never tend to be oversaturated.
http://www.lik-sang.com/news.php?artc=3343
Using videogame brands in merchandising via daily use items appears to have always been more prominent in Asia than in Europe or the USA. For that reason I always feel a strong desire to get my hands on stuff like the above.
Should this marketing segment grow bigger in the western hemisphere too, would we tire of game characters being used everywhere, on everything from pens to socks or household devices? Collectors, of course, would probably never tend to be oversaturated.
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