Apple product placement in Films/TV shows

[Baseley09]

Speaking of James bond, the mobile phone I had couple of years ago was the one he uses in Quantum of Solace, I would have never actualy noticed but there were pictures of Daniel Craig plastered over the box when I bought it. So I guess product placement can actualy work both ways....

Cybershot C902, worked for me too tho I'm still tied to my never ending contract on it.

[teddymeow]

Bones is terrible for this at the moment. Big pushes for Toyota and Windows Phone 7.

There was an episode the other week where one of the characters bangs on about the Prius' parking assist or the tech that let's you know if you're drifting out of your lane.

Thats not to mention the episode where 3 of the characters take it in turns to queue for a showing of Avatar because it's, y'know, AWESOME!!!!

[teddymeow]

Cybershot C902, worked for me too tho I'm still tied to my never ending contract on it.

I got the phone that Vesper Lyndon had after Casino Royale. The white Sony one; M60 or something. T'was a good phone.

[charlesr]

I loved this shoehorned-in scene from Blade Trinity:

http://www.youtube.com/watch?v=Rv0ZPj0JLQ4

Sorry I couldn't see product. All I could see was Jessica.

[charlesr]

Is that scene in Casino Royal for real where the chopper lands and "sony" is floating in the background? Or am I missing something?

[Dogg Thang]

http://sponsor****.tumblr.com/

[cutmymilk]

Verizon Wireless on 30 Rock is the best.

"Can we have our money now please?"

[rmoxon]

30 Rock is great, they always take the piss out of their own product placement.

Though you could argue that its very cheeky, becuase it gets you to take notice of the product even more.

[JohnMcL7]

To be fair though, that film changed the way that product placement was handled in that they reduced the number of sponsors with products in the film which meant that the companies that were used got far more air time, with Sony being the most obvious beneficiary in this film.

The James Bond films are worth mentioning as next year's film is already receiving +$45 million for in film advertising which I seem to remember is more than twice the amount that Minority Report received as the highest income from product placement.

I'd say it goes back quite a bit further than Casino Royale as I remember Tomorrow Never Dies was infamous for the money raised from product placement which paid for the film's entire budget of $100 million.

The amount of Apple placement is irritating but then again their products are everywhere in real life at the moment anyway so not entirely different.

John