Originally posted by Lebowski
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I think I said this earlier about Blade, but there are many movies where you used to get a vampire apocalypse, or an alien invasion, or a secret order of heroes or wizards that had to remain secret from the whole world, or the consequences might be dire in some non-specific way. If the truth ever "leaks out", it'll be sewn up in a few episodes or before the movie is over... Or in the case of one-off movies, it'll just form part of the epilogue. Or the events are limited to some out-of-the-way place in-the-middle-of-nowhere, so ultimately they don't affect the world at large.
That makes shows difficult to write, so you double-down on the interpersonal drama. Kinda like in Smallville, many loved it at the time but there was definitely this pervasive undercurrent in the fanbase about when he was gonna fly, and when he was going to be "proper" Superman and if that would happen long enough before the end of the show.
The Marvel movies totally broke the mould with that very early, "I am Iron Man" moment. It was a statement that Marvel's heroes weren't going to be like those other movies. The people in those worlds live in a world different to ours, where their whole worldview is affected by the massive, life-changing things that the characters do. Whereas other movies might've had the Thanos Snap undo cause a time-reversal, where everyone forgets, but then there's a knowing wink between two characters at the end who remember... Instead it caused a change on a cosmic level, affecting everyone.
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