With the news that Citv is coming to an end after 30 years of broadcasting i definitely feel like we are in the midst of a big shift in how TV is being presented and consumed by younger audiences.
Citv will be replaced by a streaming only service called ITVX Kids, dodgy dodgy name aside (ITVX sounds very much like an adult subscription service) it feels like their making the right choice here by ditching the channel and going for a more streaming based solution.
It got me thinking though, i never put the TV on to watch things when their on I'm fully reliant on streaming services and catch up despite growing up under the older system. My kids think that broadcast tv is not for them and see the Virgin media box as something of a relic which makes me think we are in the start of a shift to a move away from broadcast tv.
Outside of LIve sports i can't see how live TV will remain relevant or how company's that provide TV channels will continue with diminishing audiences, can you imagine a future where british institutions like Channel 4 and BBC are fully online streaming based with no live variant?
Citv will be replaced by a streaming only service called ITVX Kids, dodgy dodgy name aside (ITVX sounds very much like an adult subscription service) it feels like their making the right choice here by ditching the channel and going for a more streaming based solution.
It got me thinking though, i never put the TV on to watch things when their on I'm fully reliant on streaming services and catch up despite growing up under the older system. My kids think that broadcast tv is not for them and see the Virgin media box as something of a relic which makes me think we are in the start of a shift to a move away from broadcast tv.
Outside of LIve sports i can't see how live TV will remain relevant or how company's that provide TV channels will continue with diminishing audiences, can you imagine a future where british institutions like Channel 4 and BBC are fully online streaming based with no live variant?
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