Putting aside the fact that the headlines all concentrate on Apple instead of the publishers, it would seem that desperate measures are being sought by reputable companies. Indeed amazon itself is now awash with efforts at extracting more money, e.g. "set up a regular purchase of toothbrush heads" (regular being maybe once a year for the pack I bought ) and "save money - use our credit card". And when I log into my bank account, I'm ALWAYS shown cross-selling before seeing what I want to see e.g. open an isa, you've been approved for a loan, blah. So much clutter.
Anyway, in this some of the companies have settled already, so does that likely make all them guilty?
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