It's completely dominated by those generic alphabet soup brands now. It's less of a store and more of an e-commerce search engine, so it's become a mess of search engine optimised crap (much like Google).
Provided you pay for Prime, I find it primarily good for getting small sundries now. Hayfever medicine, lightbulbs, a thing for getting dog hair off jumpers, cheap HDMI or USB-C cables. That sort of stuff. And the delivery on those small items is often lightning fast, next day at worst, and quite often same day.
If you actually want to research and browse though, it's next to useless. All you are gonna find is the companies that have either paid to rank first for a particular search term, or have optimised their pages best for it (usually featuring an extremely large number of questionable reviews).
Provided you pay for Prime, I find it primarily good for getting small sundries now. Hayfever medicine, lightbulbs, a thing for getting dog hair off jumpers, cheap HDMI or USB-C cables. That sort of stuff. And the delivery on those small items is often lightning fast, next day at worst, and quite often same day.
If you actually want to research and browse though, it's next to useless. All you are gonna find is the companies that have either paid to rank first for a particular search term, or have optimised their pages best for it (usually featuring an extremely large number of questionable reviews).
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