I like the third place ads, like macosx says, people notice and talk about them, mostly in a wtf?? context.
To answer the thread question, no, there's lots of US & Jpn ads that are pretentious, check here: http://www.majkel.mds.pl/html/reklama/indexUKG6.htm
This site has got almost every videogame advert ever, from Famicom to PSP.
Check out this Saturn ad, it's arty and it's superb
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