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The ignorance of the media: myth or fact?

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    The ignorance of the media: myth or fact?

    Reading through the usual bits and bobs that accompany the Sunday Times today revealed once again that in their gaming section, Killer7, has been completely ignored. This wouldn't be of particular concern to me if it were not for the fact this isn't an isolated case within the mainstream media. BBC's text service, which also covers gaming, has completely glossed over the title's existence, along with a number of other sources, both televisual and print press. Before anyone starts... I'm very much aware that Killer7 is an acquired taste, and due to its offbeat nature, isn't going to be provided the attention of the latest family friendly EA Sports sim. I also know that due to its violent and twisted content, this is a game at best, would only feature in certain tabloid/broadsheets focused on covering aspects of media that aren't traditionally an interest inside the mainstream.

    In my opinion Killer7, (along with Half-Life 2 and Resident Evil 4), is the most important game to have been released over the last couple of years. People may differ as to what they actually think of its content, but vitally, at places such as this and Rllmuk, it's incited discussion as to its merits within a framework managing to transcended the usual 'I'm stuck/I need help' format.

    The Sunday Times over the past few months seems to be willing to cover games that fall inside the boundaries of a conventional frame and little else, within a magazine whose purpose seems to be to attempt to cover the most interesting cultural developments of the media. Self-censorship within gaming is a big enough problem currently within itself... but equally a problem, could be self-censorship of mainstream media to only cover games that live up to a stereotypically perceived view that gaming only reaches certain age groups.

    Is the public to blame for games such as Killer7 not selling? Yes, a large part of the burden does fall on the inhabitions of the gaming public. But another contributing factor to games such as this potentially not doing better than they are, may also be the media refusing to report or acknowledge these games exist in the first place, when they choose to report on the medium within magazines, papers etc.

    The conditions for change and the furthering of originality are there, though if only the same-old same-old typical releases find themselves covered, isn't this going to fester the conservatism present, and restrict the perceptions of gaming to a wider, and perhaps open-minded audience? I'm not talking about Mr. and Ms. Joe, but the types of people which this 'Culture' magazine is aimed at.

    How is videogaming going to reach audiences who may possibly be interested in some of its less stereotypical offerings, if the media who report to those audiences continually ignore interesting, less obvious happenings inside the medium? There's a cut off point, which if broken, may allow the likes of Killer7 to potentially gain the attention of more people, and achieve greater sales. Unfortunately, if mainstream sources only refuse to report on what they see as products suitable to their view of the media in question (in other words, non-problematic content for a 'childish' medium), how is the perception ever going to change in terms of their audience?

    The questions I'd like to raise are these...

    Do mainstream parts of the media (which choose to cover gaming) focus frequently on aspects that further define the perception videogaming is a culturally fruitless medium, and underline the current trivialised perception of the medium for their audiences, who may otherwise be able to alter their viewpoint if the coverage is varied enough? To be honest, I'm not bothered how anyone else sees the way we choose to play games... my concern is titles deserving of recognition failing to achieve it.

    Alternatively, are we the problem... the core users failing to promote games such as Killer 7 to the right sources... to get them noticed more in the eye, and therefore potentially help aid greater sales, and the possibilities of further esoteric content? Then again, is this all a myth, and do you think the mainstream is slowly warming up to covering titles which are determined to offer something a little different from the footballer/racer/shooter norm? Are there any examples you could provide?

    The situation isn't black or white, I know that... but when I see the likes of interesting (under-promoted) games ignored for simply being different, I find these situations somewhat depressing. Isn't it the job of culturally-focused media reporting to pick up on things such as these themselves? In my opinion the blame is threefold.

    The mainstream gaming public has become conservative to the point that (similar to the music charts) it won't accept anything outside of a very narrow frame. The problem is that while fresh, vibrant and soulful music may continue to exist without an ideal audience, games such as Killer7 need to justify their production costs through either critical or commercial appraisal. Even if you think Killer7 is a load of tosh, there is a danger that if gaming narrows down to the extent there is little-to-no alternative outside of the chart, then the perception which the mainstream media gives to gaming may become a self-fulfilling prophecy. The second problem could be us. Are the core users of gaming not as influential or able to carry word of mouth as they once were able to? Does the buzz and discussion around interesting, imaginative titles fall flat on deaf ears these days, or is that perception also just as much a myth? Lastly, is the mainstream media strangling the awareness of innovative content/developments by failing to cover what they think won't be immediately popular to their readers?

    Note: I'm just using this specific example (the Sunday Times/Killer7) to muse over a number of thoughts related to the issue at hand. Obviously I'm not saying every mainstream newspaper or magazine which cite to cover modern cultural developments are necessarily all taking the same approach.
    Last edited by Concept; 31-07-2005, 12:17.

    #2
    What can I say......

    Its true... What you say.

    But then again its the Public's lose missing out on so many good games that are not regonized.

    Comment


      #3
      it was reviewed in fhm recently, got 8/10 if i'm not mistaken...

      Comment


        #4
        It's a lost cause. Just as the mainstream have always been and will always be unaccepting of indie/non-mainstream movies, the same will be true of games. Mainstream movies and games exist for a reason - they are designed to be as bland and familiar as possible as that is exactly what most people want.

        Why is Coldplay the top selling band? Because their music is bland and inoffensive. Why do Michael Bay movies do so well? Because they serve up more of the same and never challenging in any way.

        As long as there are enough, enlightened people should we say, to buy games like Killer 7, watch indie movies and do the other things, then companies will continue to product such content. There may be some potential to grow our numbers a little, but I think most people who are bored of the mainstream would have found us by now.

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          #5
          It's not just limited to the newspapers - T3 this month replied to an letter talking about Xbox360 with why would anyone want an Xbox360 when PS3 will have movie like graphics, and this is a magazine that's suppose to know about technology. It's like T3 are up the Sony bum.

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            #6
            I know this doesn't really affect the debate massively, but I thought I would just mention the fact that Killer 7 was reviewed in yesterday's (Saturday) Times, in the "The Knowledge" section, and received 4 out of 5 stars. I'm probably not allowed to type out the whole thing, but here is a very quick quote to give you a little hope in the mainstream media:
            "Killer 7 is clearly a piece of work from a top-notch developer trying to do something a little different."

            It's not the most enlightening review in the world, but after all it is only a couple of hundred words or so. But it's very positive, which is all one can ask for in a small review like that!

            Comment


              #7
              Originally posted by Crisp_Rapper
              it was reviewed in fhm recently, got 8/10 if i'm not mistaken...
              Sky news also have a decent review on their website for killer 7



              Kotatsu Neko is right though if it's not mainstream then no ones interested, which is a shame as the good games get ignored for the generic EA sports sims and the GTAs of the world.

              Comment


                #8
                KN is right in that all mediums are undermimed by the media to an extent, but videogames get a particuarly bad rap.

                Does it not seem amazing that a service such as the Beeb does not have single program about videogames? And what is even more surprising is that the industry (I'm talking about trade bodies like ELSPA and TIGA) do nothing about it. They boast about how many zillions the industry is worth, but don't do anything constructive to improve the coverage of videogames in the mainstream.

                Games are still the butt joke of the entertainment and art world. It's not uncommon to see other pieces of art compared to a game as a negative comment.

                But again the industry does little to help itself. There is no real equivalent of Cannes or Sundance. 99% of the 'specialist' gaming press is puerile trash that sets the worst possible example. Hardware rivals accuse each other like children. The biggest event of the year is more renowned for the flesh on the display than the quality of the games.

                And then we wonder why the public don't take games seriously? I don't blame the public at all.

                Comment


                  #9
                  Concept, Walrus - great posts. I don't have much to add I'm afraid. Walrus kind of summed up the answer I would have liked to have made (if only my ellocution was a little better!).

                  Comment


                    #10
                    Originally posted by Crisp_Rapper
                    it was reviewed in fhm recently, got 8/10 if i'm not mistaken...
                    Similar to the specialist press, the few mainstream publications which have covered it have provided Killer7 with wide-ranging reviews. Maxim gave it a low score apparently according to gamerankings. In all honesty, though, I was highlighting the game to point out the problem.

                    I agree with Walrus. It's the industry's problem just as much as the media's - but neither are exempt. E3 to the outsider observer does come across as a flesh parade, though the likes of onedotzero and the Edinburugh Game's Festival are seeking to re-address that balance with coverage of gaming in slightly less Las Vegas carnival cheese-style ways.

                    I don't blame the public for not taking games seriously... I'm pointing out that detailed cultural journalism should be able to cut through the crap and know what's going on... that despite all the childish juvenile problems which hang around the medium's neck, it doesn't stop there from being jewels and true productions worthy of interest. Even if you cut away the crap or it stays exactly where it is, it doesn't impact any less or more on the likes of Killer7, Psychonauts, Darwinia, Viewtiful Joe, Shenmue, Silent Hill 2, Eternal Darkness, Orta etc. etc. being interesting, and thought provoking games.

                    They'll remain as they are despite all the hoohah and misrepresentations which fling themselves about with such regularity they've become expected conditions of following videogaming. I suppose what I'd ideally like to see is not only for the medium to take further steps forward at presenting itself in different ways to other circles, but equally, for those other circles to start examining said medium and using their insight to be able to see the potential.

                    It works on both feet (or three, if you include gamers into the equation of helping turn the tide).

                    I am not necessarily talking about the huge tabloids or the vast mainstream sources. Recognition within quarters that consider themselves to examine cultural media forms are essentially being ignorant to a medium which holds items worthy of interest. Videogaming is a joke still, for everything we're told... but I have to say, that perception doesn't change or impact on the value of the games we already know are out there - thankfully.

                    I'm slightly less pessimistic than I was earlier.
                    Last edited by Concept; 31-07-2005, 22:54.

                    Comment


                      #11
                      Originally posted by MartyG
                      It's like T3 are up the Sony bum.
                      Absolutely - I would never buy it myself, but I saw their headline "Why the PS3 will win" on the cover of this month's and just flat-out laughed. Clearly, they've not been listening to the repeated statements from Sony that it's going to be (a) out at least a year later than the 360 in Europe, and (b) absolutely ludicrously expensive.

                      It's far, far too early to be making definitive statements as to how this upcoming generation of machines will play out.

                      Comment


                        #12
                        Cybernet recently reviewed Killer 7 and said that it looked gorgeous and the game was ultimately linear and after 5 minutes you would be bored so it wasnt worth considering and they only reviewed the PS2 version

                        but.......

                        Midnight club 3: dub edition was the best thing since sliced bread and got the game of the week
                        Last edited by buster_broon; 01-08-2005, 09:21.

                        Comment


                          #13
                          Horses for courses though. I like MC3. It may be woefully unfashionable within gaming circles compared to Killer 7, but as a fun online racer it has few peers.

                          Comment


                            #14
                            I'm sure the media coverage for Killer7 will improve in a few months time. It has to settle into the market for a while....oh, and have a healdine on a paper like 'Gerbil Commits Suicide After 8 Hour Session On SICK Killer 7!'

                            Then they'll cover it.

                            Comment


                              #15
                              I agree, but I also think there is this unacceptable pressure by gamers to put games up on a pedestal with other art forms. Is it an art form? Sure there is artistic content and the very best games show a certain craft but the industry is purely entertainment. Why do you play games? I am sure people have different reasons and I agree that games have more in common with movies from a production standpoint than say poetry or a prodsuction of an opera but what I dont understand is this yearning by some gamers to have their past time accepted as an art form and to have serious reviews in the mainstream press and national newspapers. Perhaps there is other reaons of acceptability and understanding being craved and this is not meant to be condescending to anyone here at all.

                              My view is there are some beautiful games, there are some amazing games there are some that in many ways have fantastic artistic content although they are still by their very nature hindered by the interactivity required. But.... why should the games industry model themselves on say the film bsuiness with a cannes or sundance? There is e3 but that is essentially a cannes a like for games, dont forget that cannes is hugely commercialised these days.

                              There are attempts to branch out gaming, just read some of the small pieces in Edge for examplt to see some of thew exhibitions and events that are far from mainstream but don't expect to see these listed with quite the headlines an edward hopper exhibition would get. Also remember that papers are hindered by staffing and costs and they are very veyr targeted. The Guardian's Guide gets it about right and has similar prominance of games along with other modern cultural reviews such as food, bars, books and cinema and it's a start.
                              I guess what i'd want to see is something like that across the board and something that takes game sfor what they are but gives a good spread. Remembert that although the Sunday times reviews more classical cds than games, most music lovers thin these reviews are glossy and dont review important recordings etc. Gamers are not alone.

                              Bliney this makes no sense - heh ho!

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