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100,000 360 Consoles Coming Today
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Originally posted by ConceptI'd imagine if more stock does come before Christimas it'd almost certainly all go to leftover pre-orders and probably wouldn't hit the shop floor.
I've mentioned this before, but on the midnight launch at the Asda I work at, we had stock of 14 units, had to turn 2 people away. They did that KNOWING that there was a secret second delivery of 360's merely 2 hours later. Why? Because they can say they have them in stock to sell on the shopfloor, better PR. "Wow Asda has 360".
There's a real strategy in a lot of places to balance between preorders and walk-in buyers.
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*BUT* if this was true, it would be a stroke of marketing genius by MS.
Release only a few XBoxes on launch day, so that many people get turned away disappointed. At the same time, get the publicity from the press. Make this into a 'rare' commodity, so that human nature takes over and people start to actually want one (I'm possibly in that group).
Then mere days later, fly in another batch of consoles (which were probably on stand by in some warehouse the whole time), and then release them and say something along the lines of "this is the last shipment until March 2006!".
Rinse and repeat next week.......
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I don't think anybody is under illusions that this may not be happening to a certain extent. It's a thin line between inciting hype and pissing off/turning away disgruntled consumers over the mid-term though. And that mid-term will likely just be ending when Sony starts their own hype machine...
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Originally posted by Shakey_Jake33There's a real strategy in a lot of places to balance between preorders and walk-in buyers.
Interests that may suit them, and not necessarily Microsoft over the coming months.
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