If you look at the original interview that article draws on, the discussion is specifically about mobile games. I think in that context it makes a lot more sense.
He's basically saying that the merger with IronForge will enable better tools for integrating and optimising monetisation, and that mobile game developers will be nuts not to find that advantageous. To be honest I agree with him. If you're developing an indie mobile game, it seems you do need to think about monetisation from day one, and continually optimise to improve it. The games that make money on mobile seem to be 99% F2P.
Which is one reason why I don't tend to play mobile games.
He's basically saying that the merger with IronForge will enable better tools for integrating and optimising monetisation, and that mobile game developers will be nuts not to find that advantageous. To be honest I agree with him. If you're developing an indie mobile game, it seems you do need to think about monetisation from day one, and continually optimise to improve it. The games that make money on mobile seem to be 99% F2P.
Which is one reason why I don't tend to play mobile games.
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