Based on like for like numbers, Apple is now the richest company of all time. Adjusting for inflation they still have a fair way to go before they reach Microsofts peak back in 1999, however the iPad 4 and iPhone 5 are said to be around the corner which will further their profits with September reveals rumoured.
Will they reach MS's peak? The Apple brand is still very strong but the iPod line has been increasingly squeezed out by the iPhone and with Samsung gaining ground quickly on Apples iPhone, which seems to be beginning to slow down due to competition and being dogged by replacement rumours, that leaves the iPad as the star of Apples portfolio. That said, if another iPad appears it will be very close to the iPad 3's release which could dampen enthusiasm.
Personally, I think they will reach it. Their rise has been that fast that momentum should see them just about do it, though if they do I don't think they'll get much past it. Samsung seems to have hit a good groove against them and I doubt the others will leave it long before they start learning how that's been accomplished. The product design they use is tired and dated and the itunes software is pretty shoddy. Without a great revamp I think we've seen their 'peak' as other providers begin to build on the ground Android, Samsung etc have quickly made.
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