It's the "WEGA Engine" that makes the difference in the picture though; the panel makes a difference to a point, but it's the processing behind it that matters.
Most people tend to agree that the Samsung looks better than the Sony "S" series LCDs, but worse than the "V" series
Most people tend to agree that the Samsung looks better than the Sony "S" series LCDs, but worse than the "V" series

Same panel maybe, but different technology. It looked really unclean and washed out.
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